Hankook Nyhetsbrev # 4 2011

mandag 29. august 2011 00:00

 

 

 

Vol 4/ 2011

  

Ladies & Gentlemen
Dear customers and friends of Hankook Tire.

Welcome to the fourth newsletter for 2011.

Half-time in the DTM: the first half of the DTM season 2011 came to an impressive end with the show event in Munich's Olympic Stadium in July. The famous stadium located in the heart of the Bavarian capital was the venue for the gigantic motor sport spectacle for the first time. The DTM pilots battled out the course, that was especially setup for the event for two days: the task for our Hankook slicks was - as always - to ensure the necessary grip. And the F200 has been able to impressively prove itself once again. Car makers and drivers alike were very pleased with the performance of our tyres at the show event.

The DTM carried on in August. Our tyres were able to display constantly high performance at the NŸrburgring in changeable weather conditions and helped the two-time DTM champion, Mattias Ekstršm from Sweden, to bring home his first victory in the 2011 season. After the summer break we are expecting another exciting race in Brands Hatch (UK) on 4 September 2011, in Oschersleben (D) on 18 September 2011, in Valencia (ES) on 2 October 2011 and the final at the Hockenheimring in Germany on 23 October 2011.

At the beginning of the year, we announced that we wanted to increase our brand awareness. Alongside our successful motorsport commitment, we have also extended our football sponsoring activities. In the season 2011/2012, which has just begun, we will now be present in the German Bundesliga, the English Premier League, the Ligue 1 in France, Serie A in Italy, Primera Division in Spain as well as the Russian Premjer-Liga. Furthermore we will expand our activities and will now also be involved in the Swedish football market. With our commitment in one of the most popular European sport, we want to strengthen our brand awareness further and reach important target groups thus effectively supporting our business partners with sales activities.

I look forward to sharing further news from Hankook with you soon.

With best wishes from Neu-Isenburg.

  


H.S. Ahn
Vice-President Sales & Marketing
Hankook Tire Europe

  
 
 

 

A stadium becomes a show stage for the DTM

  • Motorsport up close at the show event in the Munich Olympiastadion
  • Little aerodynamic downforce due to low speeds
  • Hankook tyre has to provide mechanical grip through its tread

Munich/Germany, July 15th, 2011 – Numerous sporting highlights in Munich's Olympiastadion have already caught worldwide attention. This weekend, the DTM is a guest in the time-honoured stadium, which will host a huge and thus far relatively unique motorsport event. At a 1.192 kilometres long track, covered for the occasion with 8000 cubic metres of tarmac, drivers from the DTM, probably the most popular international touring car series, will be facing each other for two days, competing in knock-out duels.

 


Read more ...

 

 

 

Bruno Spengler conquers Munich Olympiastadion

  • Mercedes-Benz driver wins DTM show event at historic sporting venue
  • 54.000 fans celebrate a happy motorsport party for two days
  • DTM tyre partner Hankook draws a positive verdict

Munich/Germany, July 17th, 2011 – This was something the time-honoured Munich Olympiastadion hadn't seen before. During the DTM show event, fans celebrated a happy motorsport party at the historic sporting venue over the weekend, they got to see thrilling races and a great support programme. The hosts, assisted by German star comedian Atze Schröder, presented drift and stunt shows and live music acts, ranging from Mando Diao to old rock stars The Rattles. Thousands of fans trekked to the paddock, where they could get up close and personal with their idols, who, in turn, took plenty of time to sign autographs.


Read more ...

 

 

 

Mattias Ekström returns to winning ways

  • Audi driver claims first DTM race win after 15 months at Nürburgring
  • Bruno Spengler extends his points' lead with second place
  • Hankook slick tyres Ventus F200 show a convincing performance

Nürburg/Germany, August 7th, 2011 – Mattias Ekström has returned to winning ways. At the Nürburgring, the Audi driver won the sixth DTM race of the year and thus bowed out into the summer break with a convincing performance after a rather difficult first half of the season. Having started from pole position, the two times' DTM champion controlled the race at the front of the field in a commanding way and after a 15 months' winless streak finally scored a victory in the Deutsche Tourenwagen Masters again.

 


Read more ...

 

 

 

 

 

 

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