Hankook sparker i gang fotballsesongen 211/12
Hankook kicks off the football season 2011/2012
- Football endorsement recognised as important marketing platform in Hankook’s European key markets
- Sweden, UK and France to be included for the first time
- Significant investment in the Hankook brand
Neu-Isenburg/Germany, August 5th 2011 – Tyre manufacturer Hankook adheres to its long-term engagement as a European top-class football partner. In the upcoming season 2011/2012 the company will once more be present in the German Bundesliga, the English Premier League, the Ligue 1 in France, Serie A in Italy, Primera Division in Spain as well as the Russian Premjer-Liga. In addition to this Hankook will also support the following five Champions League participants in the upcoming season: Borussia Dortmund (reigning German Champion), German runner-up Bayer Leverkusen, the seven-time French Champion Olympique Lyon and the seven-time Champions League-winner AC Milan (Italy) as well as the Russian Cup winner CSKA Moscow. Furthermore Hankook will expand its activities and will also be involved with the Swedish football market as the advertising partner of clubs IFK Göteborg, GAIS Göteborg and Djurgarden IF forward.
“Hankook has seen a steady and sustainable growth over the past couple of years, especially in the European markets. We are taking that into account not only by expanding our production capacities, for example the considerable expansion of our high-end European manufacturing-site, but also with a significant intensification of our marketing activities especially in our European key markets.” explains Jin-Wook Choi, Hankook Tire Executive Vice President and Chief Operation Officer Hankook Tire Europe.
The football sponsorship and advertising activities in Europe secure Hankook visibility in a sportive premium environment that perfectly matches the emotionalism and dynamic of the tyre manufacturer’s sporty young brand. The company will make a first time appearance this upcoming season with prominent perimeter and display advertising in the biggest German football stadium in Germany’s capital Berlin, the home stadium of Bundesliga new contender Hertha BSC, offering seats for up to 75,000 visitors, as well as, among others, the English “Stadium of Light”, home of the Sunderland A.F.C.. As Champion Partner of the reigning German Champion BVB and new partner of the Russian Cup winner CSKA Moscow, Hankook will additionally show strong presence in the clubs’ home stadiums through commercial breaks, as well as at press conferences, interviews and through participating in fan promotions on the clubs’ websites. In addition the company’s top customers and partners can look forward to exclusive invitations to VIP areas and lounges in the stadiums of Borussia Dortmund in Germany, the Italian clubs AC Milan, SS Lazio Rom and US Palermo as well as FC Valencia in Spain and the Russian club CSKA Moscow.
“Our football engagement is an important part of our marketing communications, particularly with the living, breathing emotionality of this sport in mind which perfectly matches our company’s philosophy “Driving Emotion”. Football is one of the most popular sports in Europe and is exceptionally well suited to effectively reach out to our important target groups and increase our brand awareness. With this we are also aiming to support our retail partners ” says Hee-Se Ahn, Vice President Marketing & Sales Hankook Tire Europe. “We are very pleased that with the reigning German Champion BVB, the Russian Cup winner CSKA Moscow as well as with several more European top-class football clubs we were able to partner with teams that not only convince through their superior performance but also, as some of the most popular representatives of their sport, are winning hearts all over the world. It’s them who make football a perfect brand ambassador for us and we wish each and every one of them the best of luck for the upcoming season.”